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What are the reasons of high bounce rate and how can we improve it?

What are the reasons of high bounce rate and how can we improve it?

Bounce rate could be defined as the percentage of site visitors that land on your website and decide to leave before viewing a second page and it is typically used as a measurement of a website’s overall engagement. Bounce rate could be calculated as a measurement of a website’s overall engagement and the rate is calculated by total number of one-page visits divided by the total number of entries to a website. You should get the in-depth knowledge of bounce…

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How to use Google Web Master Tool

How to use Google Web Master Tool

In this blog, we will discuss Google webmaster tool which is a part of search engine optimization arsenal. If you are related with SEO or if you are a website owner or digital marketer then you might have heard about Google webmaster tool. Google webmaster has become an essential tool due to its utilities and broad applications. Being an enthusiast of digital marketing you can avail all the utilities of Google Webmaster tool in “The best institute of professional digital…

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How to create channel on YouTube and optimize it

How to create channel on YouTube and optimize it

In today’s day and age, YouTube has become one of the most popular video sites on the web where registered users can upload and share videos. It was started in the year 2005 and is available in nearly every country and over fifty different languages. Every day millions of videos are uploaded and shared on YouTube. There are several ways through which you can find what you want to see on YouTube such as browse via keyword or keyword phrase,…

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Benefits of Re-Marketing through Google Ads

Benefits of Re-Marketing through Google Ads

There are several types of remarketing strategies which could help you to boost your business. Remarketing is used by the brands to re-engage their customers online. Remarketing offers a means of re-engaging those customers who have already viewed something on your site but did not follow through with a conversion. Remarketing involves allowing you to track certain pages on your website and identifying the customers who spent time on those pages without converting. Once you will identify the targets then…

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