In this post, first of all, I will discuss how to use schema mark up but before that, you should know what schema markup is? Schema markup which is also known as structured data is the language of search engines. Schema markup which helps the search engines in providing more relevant and useful results to users comes in a variety of formats such as Microdata, JSON-LD, and RDFa. This microdata has the hints which are helpful for search engines to categorize and interpret information that you want to highlight and later it is presented in rich snippet. Even though schema markup is underused but still offers businesses to share more information and increase the search engine rankings at the same time. If you want to understand the schema markup then joining an institute would be beneficial. One of these institutes is “The Institute of professional digital marketing course in Janakpuri”.
What is the function of schema markup?
Schema assigns meaning to the content when it tries to get a sense of your navigation, layout, and content by crawling through a website. It does not interfere in the way your website is crawling rather it changes the way the information is displayed. There are more than 60 tools focused on schema markup which are available to help the businesses to do schema markup without writing code.
Benefits of using schema markup for local businesses
Being one of the most powerful languages for search engine optimization schema is an answer to various needs of businesses. User experience is the most important for all parties whether it is a local business or anyone else as the search engines want to provide the most accurate details and businesses want to appeal to potential customers so they could get more profits. However, there is a problem with local businesses as they find it difficult to adapt and implement the schema markup. Schema markup is able to help the businesses getting more and more visitors to their websites and also enhances the search engine optimization plans. Schema markup makes it easy to identify and categorize important information to your website which ultimately streamlines the search process. Schema markup is helpful for your website to rank better for all types of content as there is data markup for articles, local businesses, restaurants, TV episodes and ratings, book reviews, movies, software applications, events, products and etc. If you have any type of data on your website then there is a good chance that it’s going to have an associated itemscope and itemtype as there are hundreds of markup types available ranging from toy stores to medical dose schedules. It is proved by one study that websites that use schema markup have ranked better in the search engine result pages than those companies without markup. So, using schema markup will automatically have a leg up on the vast majority of your competition. But you have to take the help of search engine optimization professionals which you can get from “The Institute of professional digital marketing course in Janakpuri”.
A process to use schema markup on your website
Now, if your goal is to rank and do better in the search engine result pages and in front of users then schema markup will really help you. So, just take your website in your hand and follow the given steps.
- As the first step, you have to go to Google’s structured data markup helper and then select a data type. There are several options listed and you have to choose the type of your interest.
- Then paste the selected type in the URL of the page that you want to markup. If you have only HTML then you can paste otherwise you have to click on “start tagging”. It will load the page in the markup tool and you will be provided with the workspace for the next phase of mark up- tagging items.
- Then highlight and select the type of elements you want to be marked up and continue adding markup items and once you have finished then click “create HTML”.
- After then you have to go into your CMS or source code in case you’re not using a CMS and add the highlighted snippets in the appropriate spots.
- In the end, you can use the structured data testing tool to find out what your page will look like after adding mark up.
The ways schema markup affecting SEO today and tomorrow
The schema is a new system which is making easier for the search engines to identify what a site or a paragraph is all about. It is used by Google, Yahoo and Bing to further enhance the artificial intelligence of their search engines. Schema code is effective in helping the average searcher by showing the scheduled event dates and locations right in the search results page. Schema affects search engine optimization by first increasing click-through rates of your website with users and not only this schema also affects the search engine optimization by a direct ranking increase. However, it has some disadvantages too as schema markup in itself is very tasking to install and implement in the pages of your website and also it can’t be implemented in a wordpress post as HTML codes are automatically deleted by WordPress that it doesn’t recognize. Even then its advantages can’t be ignored. It is also a truth that there is no solid proof whether the schema has really helped in boosting the rank of websites which have embedded the code of schema. When it comes to the tools used by schema then Wordlift is very much effective which is used by schema to help search engines understand the pages of your website in a much better way. This tool improves user engagement and dwells time by creating a more organized content database that keeps track of your web pages. Schema markup is definitely going to be a big game changer in future in the world of search engine optimization and if you want to gain from this field then you should understand all its aspects in “The Institute of professional digital marketing course in Janakpuri”.