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Category: Google

Benefits of Re-Marketing through Google Ads

Benefits of Re-Marketing through Google Ads

There are several types of remarketing strategies which could help you to boost your business. Remarketing is used by the brands to re-engage their customers online. Remarketing offers a means of re-engaging those customers who have already viewed something on your site but did not follow through with a conversion. Remarketing involves allowing you to track certain pages on your website and identifying the customers who spent time on those pages without converting. Once you will identify the targets then…

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Are Social Signals One of Google’s Ranking Factors

Are Social Signals One of Google’s Ranking Factors

Before diving deep into the topic, we have to look into the several factors that Google consider for ranking the sites. Over the last decades, as the social media sites have gained popularity the debate over there of these being one of Google’s ranking factors is also raging on and off. There is hot debate among the search engine experts as some are of view that the likes of FaceBook and shares of Twitter are playing a vital role in…

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Google New Algorithm Updates

Google New Algorithm Updates

Meaning of Google algorithm Google algorithm was introduced to evaluate website importance due to popularity along with page rank system. Google algorithm is used by Google to rank the resulting web pages from a Search engine optimization point of view. Google introduces algorithm changes periodically to deliver more relevant results and also to prevent people from gaming or misusing the system in any way. The aspirants who are connected with “The digital marketing institute of Janakpuri” can get the full…

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