IMPORTANCE OF DIGITAL MARKETING FOR BUSINESS GROWTH Nowadays, digital marketing has become an essential part of marketing strategies for all kind of businesses irrespective of their size or volume. The whole world is becoming digital with the increasing use of mobiles, cell phones and etc. With the advent of globalization and liberalization, it has become tough for the companies to get attract the people across the world to buy their products and services because the consumers have become the king…

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Google is the most popular and used web browser worldwide and this could be easily understood by the features people are getting such as its swift performance, clean interface and easy syncing with mobile devices. It also provides plenty of extensions that are quite useful and downloading these extensions will make your Google chrome better. Extensions could be understood as small apps that are able to add extra features to a web browser. The students of digital marketing course feel…

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E-mail marketing is all about lead generation and conversion by using emails to develop personal relationships with customers or clients. It is considered as one segment of internet marketing which allows businesses to keep their customers informed about their products and services. Being the form of direct marketing it uses electronic mail as a means of communicating with the audience. However, in the broad sense email marketing used to refer to the following: Emails are sending with the purpose of…

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As we know the digital world is growing leaps and bound and also it is complex, volatile and massive. It has totally changed the scenario of businesses all over the world whether big or small. Nowadays, each and every company is eager to make its presence online. If you have not yet taken it seriously then you are wrong. There are several methods and strategies in digital marketing that can be successfully applied to get your business to increase in…

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First of all, we need to understand the meaning of organic and inorganic marketing before coming to any conclusion that which one is better. Organic is all about getting the customers naturally for your product or services. It includes all that tools and approaches that do not rely on paid marketing strategies. Here, the digital marketing course could be of much benefit to understand the effective use of organic or inorganic marketing. Some of these strategies upon which you can…

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This is the era of globalization where companies and MNCs are free to do business anywhere in the world and to spread their market they need more and more customers who could buy their products. So, to get the new and large number of consumers these companies use creative ideas to attract the consumers. Here comes the role of digital marketing as we all are aware of the fact that using electronic media channels and by posting positive feedback for…

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